INDIANAPOLIS - The Indy Fuel announced today a multi-year partnership with Coca-Cola Bottling Co. Consolidated (CCBCC), establishing Coca-Cola as the Official Soft Drink of the Indy Fuel and the new Fishers Event Center. As a result of this new partnership, a variety of Coca-Cola products will be available to guests at Fishers Event Center concession stands beginning in November 2024.
The Multi-year partnership also includes in-venue branding including ice placement, LED signage, on-site activation, engagement with fans, as well as digital, and social content. CCBCC will also serve as a game night sponsor throughout the season.
“We are ecstatic to have Coca-Cola as the Fuel’s official soft drink as we head into the new Event Center in Fishers,” said President and CEO Larry McQueary. “Coca-Cola is a fan-favorite, and it’s exciting to provide their beverage selections to fans and guests attending a game or live event at the new facility.”
“We are equally exited to partner with the Fishers Event Center to help fuel the fans at all of the amazing events that will be held at this great venue!” General Manager Keith Jaeger said.
ABOUT FISHERS EVENT CENTER
The Fishers Event Center is slated to open in late 2024.
The new 8,500-seat multi-purpose sports, entertainment and music venue will be the new home of the Indy Fuel beginning in the 2024-25 season. The Fuel will be the anchor of the new event space that will also play home to other sporting events, concerts and activities.
ABOUT THE INDY FUEL:
The Indy Fuel, proud ECHL affiliate of the National Hockey League’s Chicago Blackhawks and the American Hockey League’s Rockford IceHogs, have returned to Indiana Farmers Coliseum for their ninth season. Check out all the Fuel’s promotions, theme nights and get your tickets now HERE.
Don’t forget to follow the Fuel on Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube for news, updates, contests and much more.
--INDYFUELHOCKEY.COM--
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