NASHVILLE, Tennessee (Oct. 21, 2021) – Leading spirits company Big Machine Distillery, owned by music mogul Scott Borchetta, is expanding its ever-growing presence in Indianapolis, announcing today a partnership with Indy Fuel, the city’s ECHL hockey team, for the 2021-22 season. As part of the agreement, Big Machine has been named the “Official Vodka of Indy fuel”, including the distillery’s popular new Big Machine Vodka Spiked Coolers in addition to its award-winning Big Machine Platinum Filtered Premium Big Machine Vodka, known as “The Smoothest Tasting Vodka, Period!”.
The partnership with Indy Fuel is the latest for the Tennessee-based distillery in Indianapolis. The Big Machine brand has also been a long-standing sponsor of the historic Indianapolis Motor Speedway, serving as the title sponsor of events for several years in addition to being the official vodka of the speedway and the Indianapolis 500.
“Indy has been a huge part of Scott’s and my cherished racing history for decades. The city has embraced the Big Machine brand for years in music, racing and our spirits products,” said Big Machine Distillery Executive Vice President, Mark Borchetta. “It’s exciting for us to now broaden our presence with the Indy Fuel partnership and the Fairgrounds. We’re looking forward to a lot of fun with a great presence and creative promotions!”
Big Machine Distillery will have a major presence at Indy Fuel home games throughout the season and spectators can also enjoy Big Machine Vodka cocktails and other products, including the distillery’s refreshing ready-to-drink adult vodka juice pouches, Big Machine Vodka Spiked Coolers. The main concourse bar at Indiana Farmers Coliseum will be rebranded as the Big Machine Vodka Spiked Coolers Bar. Fans will have their first opportunity to visit the bar during the team’s home opener versus the Cincinnati Cyclones this Saturday, Oct. 23, at 7 p.m. ET.
“The Indy Fuel is thrilled to be partnering with Big Machine Vodka,” said Indy Fuel President, Larry McQueary. “Their presence in Indianapolis and the racing community speaks for itself and we can’t wait to see how this partnership will grow in the future.”
For more information on this Saturday’s Indy Fuel season-opening event and to purchase tickets, visit IndyFuelHockey.com.
To catch up on the latest products from Big Machine Distillery and to find Big Machine Vodka and Spiked Coolers near you, visit BigMachineDistillery.com.
About Big Machine Distillery
Big Machine Distillery was acquired by music executive and entrepreneur Scott Borchetta in 2015 and is run by his brother Mark Borchetta, who serves as Executive Vice President. The brand established itself as a player in the spirits industry with its thriving tasting rooms in Nashville, Tennessee, its award-winning Big Machine Platinum Filtered Premium Vodka, and its successful sponsorship associations in the highest levels of sports, celebrating championship-winning seasons in IndyCar, NHRA and NASCAR. The brand is now disrupting the spirits industry with its new Big Machine Vodka Spiked Coolers – vodka juice pouches which come in assorted fruit flavors. For more information visit BigMachineDistillery.com.
About Indy Fuel
The Indy Fuel have been providing Central Indiana with affordable family fun since the club first hit the ice in October of 2014. Continuing the sport’s great tradition in Indianapolis, the Fuel game night atmosphere rivals those seen at the highest levels of sports. Quickly becoming an integral part of the Indianapolis community, the Fuel have done extensive work off the ice by donating over $2 million to local charities and organizations.